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Carmen Craker currently serves as the Director of Membership and Business Development at the Wisconsin Collaborative for Healthcare Quality, a position held since January 2023. Responsibilities include health system member recruitment, marketing initiatives, and demonstrating membership value through reports and on-site visits. Previous experience encompasses roles such as Manager of Marketing & Public Relations at Vernon Memorial Healthcare and Marketing Specialist at Monroe Clinic, where marketing strategies and campaign outcomes were developed and implemented. Earlier, Carmen held positions such as Strategic Marketing Manager at Healthgrades and Communications Specialist at WEA Trust, focusing on client campaigns and targeted messaging. Carmen holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Marquette University and is currently pursuing further education at the University of Wisconsin-Madison.