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Samantha Lim's work experience includes a current position as a Marketing Manager at WiredScore, starting in March 2022. Prior to this, they worked at LEWIS Global Communications for several roles, including Senior Digital Engagement Manager from February 2021 to March 2022, Digital Engagement Manager from February 2020 to January 2021, Digital Manager for Content & Channels from July 2018 to January 2020, Senior Digital Marketing Executive from January 2017 to June 2018, and Digital Marketing Executive from November 2015 to December 2016.

Samantha Lim has a diverse education history. Samantha obtained a Master of Science (MSc) degree in International Business and Management from Alliance Manchester Business School. Prior to that, they completed a Bachelor of Arts (BA) degree at the University at Buffalo, where they double majored in Communication and Psychology. Samantha also holds a Diploma in Film, Sound & Video from Ngee Ann Polytechnic.

In addition to their formal education, Samantha has obtained several certifications. Samantha completed the "LinkedIn Marketing Solutions Fundamentals" and "LinkedIn Marketing Strategy" courses from LinkedIn in June 2021. In January 2021, they became a Facebook Certified Media Planning Professional after completing the corresponding certification program offered by Facebook.