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Rashi Bajaj is a seasoned marketing professional with extensive experience in strategizing and executing integrated marketing initiatives across various sectors, including Energy, Manufacturing, and Hi-Tech. Currently serving as the Head of Marketing for Wipro in the Americas, Rashi has successfully driven demand generation and brand elevation through account-based marketing and strategic programs. Previous roles at Wipro included leading marketing efforts for Canada and the ENU sector, and serving as the Global Marketing Lead for the ENU business unit. Prior to Wipro, Rashi held key marketing positions at Appirio, Netwoven Inc, and PreventiNe Life Care, where responsibilities encompassed customer experience, campaign management, and business development. Rashi holds a Post Graduate Diploma in Marketing Management from the Institute of Management Technology and a B.Com from the University of Calcutta.