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Hitha Uchil is an experienced marketing professional with a diverse background spanning over two decades. Currently serving as Global Practice Head - Marketing as a Service at Wipro since August 2019, Hitha has previously held significant roles including Marketing Consultant at ShopClues, where efforts led to a successful app launch, and VP Marketing at Wydr.in, focusing on customer acquisition and product launches. Hitha also provided strategic marketing insights as a consultant for Droom Technology, and worked independently to set up marketing teams for various clients from 2009 to 2015. Early career highlights include managing high-end business research as Senior Research Manager at SmartAnalyst and strategic brand planning at renowned advertising agencies. Hitha's academic credentials include a Bachelor of Commerce from Narsee Monjee College of Commerce and Economics and further education from TA Pai Institute of Management.