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Erin McCauley is a marketing professional with extensive experience in digital marketing roles, currently serving as an Associate Director at Optimal since August 2019. Prior to this position, Erin held several roles at ROI Revolution, Inc., including Sr. Digital Marketing Manager and Paid Search Marketing Analyst, successfully managing multiple client accounts and driving growth through effective digital strategies. Erin’s career began with internships in public relations, sales, and social media, demonstrating a diverse skill set across different aspects of marketing. Erin holds a Bachelor of Science in Business Administration with a focus on Marketing and a minor in Accounting from North Carolina State University.