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Joe Smalley has a wealth of work experience in the tech industry, beginning with their role as Lead Frontend Developer for Connected Ventures Limited in 2014. Joe then moved on to become a Frontend Developer for Breakthrough Media in 2015, and Founder of Travelpicker.com in 2016. In 2017, they worked as a Frontend Engineer for Gravity London, and then as an Interface Developer for DigitasLBi_UK and a Frontend Developer for both AKA and KHWS - The Brand Commerce Agency in 2018. In 2019, Joe was promoted to Lead Frontend Engineer for Onvi, and in 2022 they took on the same role at Winnow, where they are currently employed. Throughout their career, Joe has worked on various web-apps and websites, using technologies such as Vue.js, HTML, CSS, PHP, Wordpress, JQuery, and more.

Joe Smalley attended the University of South Wales from 2001 to 2004 and obtained a Bachelor of Arts in Graphic Communication.