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Chris Allison is a seasoned sales professional with extensive experience in the technology sector, currently serving as a Sales Trainer and Coach at Winning by Design since March 2022. As the owner of a consulting business at HOOTSMART since October 2021, Chris focuses on Revenue Architecture to enhance the integration of marketing, sales, and customer success for SaaS companies. Previously, Chris spent over 15 years at Microsoft, advancing through various leadership roles in Azure Cloud services across the APAC region, where responsibilities included managing sales strategies and teams for enterprise and mid-market clients. Chris's career began at Computacenter, where a strong focus on client acquisition and IT infrastructure solutions was established. Academically, Chris holds degrees in Manufacturing Engineering and Commerce from the University of Birmingham and Universidad Pontificia Comillas.