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Jen Liu has a wealth of experience in various companies, primarily focusing on digital sales, marketing, and e-commerce. Currently, Jen holds the position of Head of CX Analytics, AI & Optimisation at Winc Australia. Prior to this, Jen worked at Vodafone as a Senior Manager Ecommerce and at Commonwealth Bank in various digital sales and management roles. Jen's career also includes positions at Mortgage Choice and Micropay, where Jen held roles in digital marketing and product marketing coordination. Jen also holds a Master's in Business with a focus on Marketing from The University of Queensland and a Bachelor's in Multimedia from Griffith University. Recently, Jen completed a Certificate in Data Science for Business from Harvard Online.