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Joost Rust is the Owner of CoolSafety and has held the position of Head of e-Commerce at Wiltec BV. Joost Rust is an Expert in Marketplaces, contributing knowledge to Shopping Tomorrow since 2022. As a Co-Founder of Shopaloca, Joost Rust has played a vital role in its development. Additionally, Joost Rust has experience as a Firefighter with Veiligheidsregio Utrecht. Educational qualifications include a degree in Onderwijskunde (Education) from Hogeschool Utrecht, obtained between 1994 and 1998, and prior education at Rijksscholen Gemeenschap from 1991 to 1994.