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Tracy Alves has a diverse work experience spanning over two decades. Tracy began their career as an inside sales representative at William F. White International Inc., where they worked until 2010. At the same company, they later transitioned into the role of Marketing Manager and Event Coordinator in 2003. In this position, Tracy was responsible for overseeing all branding and marketing activities for Whites Digital Sales & Service, as well as managing high-end and satellite events. Tracy held this role until 2018 when they were promoted to Director of Marketing & Communications. In 2019, Tracy took on an additional responsibility as the Director of Strategic Partnerships & Engagement for the company. Tracy's experience also includes a role as the Purchasing Manager at Whites Digital Sales & Service from 2003 to 2015.

Tracy Alves completed an Accelerated Business Degree with a focus on Purchasing, Procurement/Acquisitions and Contracts Management at SCMAO in 2012. Prior to this, Tracy pursued a Bachelor's degree in Theatrical Design from the University of Ottawa from 1989 to 1994.