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Heidi Rasmussen has a diverse work experience in sales, business development, and management. Heidi started their career as a Sales Manager at Global Television Winnipeg in 2011, where they managed a team and revenue-generating opportunities. Heidi then moved on to become the General Manager at Jim Pattison Broadcast Group in 2014, overseeing the operations of two radio stations and reporting to the President of the broadcast division. In 2020, they worked as the Director of Sales at Atria Senior Living. In 2019, they served as a Business Development Partner at Heidigalore. In 2022, they took on the role of Director of Business Development at Skyviews Inc., focusing on digital and print tourist map development. Most recently, they joined William F. White International Inc. as the Director of Sales and Operations in 2023.

Heidi Rasmussen attended the University of Winnipeg from 1988 to 1991, where they pursued a Bachelor's degree in Economics.