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Norman Laing has extensive experience in the media and advertising industry. Norman is currently the Director of Client Partnerships at Wilkins Media, where they focus on effective out-of-home campaigns. Prior to this, they served as the Director of Advertising and E-Commerce at Lastman's Bad Boy, overseeing the brand's strategic e-commerce plan.

From 2016 to 2021, Laing worked at Star Metroland Media, first as the Managing Sales Director, leading a sales team responsible for B2B revenue. Later, they served as the National Sales Director, focusing on strategic business development and maintaining client relationships in key sectors.

Laing's career began at Toronto Star in 2001, where they were promoted to the role of Director of Sales and Business Development. In this position, they led high-performance sales teams and implemented sales strategies for various business categories.

Overall, Norman Laing has a diverse background in sales, business development, and client partnerships within the media and advertising industry.

Norman Laing holds a Bachelor of Arts degree in Economics from York University. Norman has also completed the Certified Advertising Agency Practitioner (CAAP) program at the Institute of Canadian Advertising, specializing in Marketing. In addition, Norman has attended an Executive Course on Strategy and Organizational Change at Queen's University. Norman has obtained various certifications, including the IAB Digital Media Buying & Planning Certification from IAB in October 2018, the Local Media Sales Certification Program from the Local Media Association in January 2018, and the Sales and Performance Management certification from FUSION in 2016. Norman also completed the Torstar Accelerated Learner Program offered by Torstar Corporation in January 2010.