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Robyn Knappenberger is an experienced professional in customer insights and market research, currently serving as Associate Director of Customer Insights at Wiley since June 2021. Prior to this role, Robyn held the position of Director of Customer & Market Insights at Macmillan Learning, where advanced statistical methodologies were utilized to derive actionable insights. Robyn's extensive experience with Nielsen spanned nearly two decades, with roles including Principal Data Scientist focusing on discrete choice methods, and Manager in various diagnostic consulting capacities. Earlier career experience includes strategic pricing analysis at Motorola. Robyn holds an MBA in Marketing, Statistics, and Econometrics from The University of Chicago Booth School of Business and a BA in Mathematics and Psychology from St. Olaf College.