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Allison Hrycyshyn has an extensive background in market research and consumer insights. Allison has held various roles at companies such as Wiley, Tapestry Research, and HarperCollins Publishers. Allison is currently a Senior Manager at Wiley, where Allison conducts foundational research to inform marketing strategies and analyzes trends impacting the business. With a Bachelor's Degree in Studio Art from New York University and a Master's Degree in English Literature from Rutgers University - Camden, Allison brings a unique perspective to their work in the field of market research.