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Lisa Ziegenhardt is an accomplished marketing professional currently serving as Head of Consumer Marketing at Wilderness since September 2024. Prior experiences include serving as Senior B2B Marketing and Account Manager at Ten Lifestyle Group, where brand positioning and content marketing strategies were key responsibilities. Previous roles also encompass Senior Brand Director at 2U, where brand strategy was developed to engage core markets, and Senior Manager of Omnichannel Marketing at adidas, focusing on brand campaigns across various channels. Additional experience includes positions at Levi Strauss & Co. as National Brand Manager, Public Relations and Marketing Manager at Touchline Media, and Public Relations & Communications Officer at 5FM. Academic qualifications include a Bachelor of Arts with Honours in Psychology from Stellenbosch University.