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Anja Eder has extensive experience in communications and brand management, currently serving as the Head of Luxury & Lifestyle and Senior Consultant at Wilde & Partner Communications GmbH since August 2017. Responsibilities include the implementation of comprehensive communication strategies, brand management, influencer and public relations, crisis communication, integrated marketing, and event management for luxury, fashion, tourism, and beauty clients. Previously, Anja held roles such as Head of Corporate Branding at Sallinger PR and PR Consultant at häberlein & mauerer ag, with a focus on public relations and storytelling. Anja's educational background includes a Master of Arts and a Bachelor of Arts in Communication Sciences from Ludwig-Maximilians-Universität München.