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Fernando Leiva has a diverse work experience spanning different roles and industries. Fernando started their career at Tigo in 2014 as a Representative of Personalized Attention and Technical Service. Fernando then moved on to work at Smart as a Social Media Manager from 2014 to 2018. At Bancard S.A., Fernando worked as a Digital Marketing Specialist and Business Intelligence Analyst from 2016 to 2019. Fernando joined ONIRIA\\TBWA in 2019 as a Jefe de Medios Digitales (Digital Media Manager) before transitioning to YN Agency in 2021 as the Director of Digital Media. Currently, Fernando works at Wild FI as the Media Director, a position they have held since 2021.

Fernando Leiva attended Universidad Americana Paraguay from 2014 to 2020, where they studied Marketing. Additionally, they obtained several certifications including Google Ads (Advertising in Search and Display), Facebook Certified Creative Strategy Professional, Brandwatch Customer Research Foundations, and various Facebook Certified Media certifications. In 2014, they also completed a leadership course at the Centro de Liderazgo Estrategico del Paraguay.