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Erwin Sigterman is a seasoned Digital Business Partner at Wienerberger Nederland, with extensive experience in developing and optimizing digital work processes and systems. Since December 2017, Erwin has successfully managed multiple digital transformation projects, including roles as Project Manager for Digital Commerce and Digital Marketing Lead, coordinating the implementation of marketing automation systems and optimizing lead generation strategies. Prior experience includes positions at various companies, such as ShoppingTomorrow, Colours Lighthouse, Emerce, and TomTom, where Erwin contributed to enhancing online channels and implementing key marketing strategies. Educational qualifications include certifications in Artificial Intelligence for Business, Lean Six Sigma Green Belt, and extensive training in leadership and data science.