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Nikki Hawyes is currently the Chief Executive Officer at Whyte Bikes Limited. Previously, Nikki held positions such as Country Leader UK at Cannondale, Director of Brands at ZyroFisher, Marketing Director at Fisher Outdoor Leisure, and Founder & Owner of Dert Mountain Bikes. With a background in business, management, marketing, and related support services from Kingston University, Nikki has a proven track record of success in sales, marketing, and brand management.