Jessica Fox is an experienced Drinks Buyer currently working at WHSmith since April 2021, specializing in soft drinks and alcohol for WHSmith Travel. Prior roles at WHSmith include Junior Buyer and Merchandiser, where Jessica focused on optimizing product mix, promotions, and store trading processes. Prior to joining WHSmith, Jessica worked at Truworths from March 2016 to March 2021 as a Merchandise Planner, gaining diverse experience across different clothing categories while managing forecasting, assortment analysis, and supplier relationships. Jessica began their career at Truworths as a Trainee Planner after completing a Bcomm in Management Sciences with a focus on Marketing and Financial Management at Stellenbosch University from 2013 to 2015.