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Jordan Huss is a seasoned UX researcher and strategist with extensive experience across various industries. Currently serving as Principal UX Researcher at Whole Foods Market, Jordan has held significant roles at HelloFresh as a UX Researcher and at Touchstone Research as a Senior Qualitative Analyst. Prior experience includes strategic consulting at Sterling-Rice Group, focusing on brand development and marketing strategies. Jordan's background also encompasses digital creative strategy at Brädo Creative Insight and strategic planning at the University of Missouri. With expertise in new product development, consumer insights, and creative campaign strategy, Jordan has a proven track record of enhancing brand identity and growth strategies. Jordan holds dual bachelor’s degrees in Journalism (Strategic Communication) and Spanish Language and Literature from the University of Missouri-Columbia.