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Badredin K. is an accomplished sales leader with extensive experience in various industries, currently serving as the Head of Sales for Africa, Levant-Türkiye & Indian Ocean at Whole Earth Brands since April 2022. Prior to this role, Badredin co-founded and managed Fouquet Daily, a notable distributor of imported food products in the UAE from April 2020 to January 2023. Badredin's previous roles include Head of Export at United Foods Company (PJSC), where significant revenue growth and market expansion were achieved, and Senior Area Manager at Puig, overseeing premium brands across key Middle Eastern markets. Notable positions also include managing sales operations at The Kraft Heinz Company and strategic marketing initiatives at GYMA FOOD INDUSTRIES. Badredin's educational background includes a Master's degree in Sales, Distribution, and Marketing Operations from IAE Paris-Est and further studies at Stanford University.