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Melissa Cricks is an accomplished marketing professional and brand strategy consultant currently working with Who Gives A Crap and StoryTap. With extensive experience in developing data-driven marketing strategies, Melissa has a proven track record of driving revenue growth and optimizing brand performance across various industries, including beauty, education, and consumer goods. Previous roles include Senior Director of Marketing & eCommerce at Blueprint Test Prep and Director of US Marketing at OPI Products, Inc., where significant sales increases were achieved. An educational background includes a Master of Science in Digital Social Media from the University of Southern California and a Bachelor of Science in Business Administration, Marketing from Bowling Green State University.