Nikita Semin has a strong background in marketing, with extensive experience in various companies. In their most recent role as Chief Marketing Officer (CMO) at Whizz, Nikita is responsible for overseeing the company's marketing strategies.
Prior to Whizz, Nikita served as the Head Of Marketing at Food Rocket, where they led the growth of a grocery delivery startup. During their tenure, they successfully revamped the marketing strategy, resulting in a decrease in cost per acquisition (CAC) and a significant increase in new customers. They also established and managed a partnerships and affiliates structure, recruiting over 115 brand ambassadors in just three months.
Before that, Nikita worked as a CMO at Tiggy, where they conducted successful testing across multiple user acquisition channels and scaled the budget both online and offline. This resulted in a significant reduction in CAC and the identification of the Brand Ambassadors channel as a significant growth opportunity.
Nikita's previous experience includes working as a CMO at WIKIUM, where they reorganized the marketing team to achieve cost reductions while scaling the marketing budget. They also managed user acquisition across various channels and launched and optimized affiliate networks, resulting in doubled revenue and increased ROAS.
Prior to these roles, Nikita held positions as CMO at Food Family, Head of Digital Buying at Embacy, and Programmatic Manager at ADV. These roles provided valuable experience in digital marketing and programmatic advertising.
Overall, Nikita Semin has a proven track record of implementing successful marketing strategies, optimizing user acquisition channels, and achieving significant results in terms of customer growth and cost efficiency.
Nikita Semin obtained their Bachelor's degree in International Law and Legal Studies from Moscow State Institute of International Relations (University) MFA Russia MGIMO, completing their education at the institution from 2012 to 2017.
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