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Jaycob Burns is a seasoned professional in market research and consumer insights, currently serving as Senior Director at Whitman Insight Strategies since August 2023. Prior experience includes positions such as Cultural Strategy Director for Human Intelligence at sparks & honey, Senior Research Manager at MetrixLab, Consultant at ZS, and Consumer Insights Manager at Reckitt Benckiser, Inc. Jaycob's extensive background also features roles at Unilever, Communispace, and The Scotts Miracle-Gro Company, complemented by educational qualifications including a B.S. in Business Administration with a Marketing Concentration from the University at Buffalo and an MBA in Marketing Management and Entrepreneurship from Syracuse University.