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Michael Peled is an accomplished executive with significant experience in leadership and innovation across various industries. As the CEO of Singit since December 2021, Michael has developed a music platform aimed at helping children learn languages, successfully growing the user base to 150,000 through effective strategies for user engagement and retention. In addition, Michael serves as an advisor to the CEO of WhiteSmoke, where responsibilities include overseeing new developments and formulating a business plan for existing products. Previous roles include Team Leader at Ofek 324 Unit in the Israeli Air Force, managing a team of developers to create optimized web development solutions, and working as an Analyst and Economist at Invest-pro, focusing on pre-IPO company analysis and business model development. Michael's educational background includes a Bachelor's degree in Finance and Accounting from Reichman University and ongoing studies at The Open University of Israel.