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Georgina Coward is an experienced merchandising professional currently serving as the Merchandise Planning Manager at White Fox Boutique since January 2023. Prior to this role, Georgina held various positions at ASOS.com from March 2021 to January 2023, including Merchandiser and Junior Merchandiser. Georgina's earlier experience includes roles at Hobbs London from April 2017 to March 2021, where responsibilities ranged from Junior Merchandiser to Assistant Merchandiser. Additional experience includes a Senior MAA position at TOPSHOP TOPMAN and a Merchandising Admin Assistant role at Reiss. Georgina holds a PgCert in Merchandising and Buying from London College of Fashion, University of the Arts London, and a BSc in Psychology from the University of Buckingham.