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The Sales and Marketing team at White Cup is responsible for driving revenue growth and market presence through strategic sales efforts and comprehensive marketing campaigns. The team, comprising roles such as the VP of Marketing, Regional Sales Managers, a Demand Generation Director, a Demand Generation Specialist, and Marketing Operations, works collaboratively to capture and analyze market data, generate leads, manage customer relationships, and optimize pricing strategies to maximize profitability and expand White Cup’s footprint in the distribution and office technology industries.