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Jonathan Pettersson is a seasoned professional with extensive experience in leadership and management within the digital and design sectors. As CEO and Country Manager of NoA Sweden since February 2016, Jonathan has played a pivotal role in growing The North Alliance, a leading agency network in Scandinavia, through strategic acquisitions and a focus on international expansion. Previous leadership roles include CEO of Making Waves, where transformation initiatives led to significant growth and a strengthened multinational presence, and co-founder and CEO of Nansen. Jonathan also has experience in consultancy and board governance, augmented by a solid educational background in science.