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Chris Ballard currently serves as the Director of Marketing at Futbol Friends International, a non-profit organization focused on aiding underserved communities through soccer. Previously, Chris has held significant roles in digital marketing, including Sr. Digital Marketing Manager and Consultant at Whelen Engineering, where responsibilities encompassed expanding digital marketing capabilities and refining strategies across various functions. Experience also includes enhancing brand awareness at BlueCrest in the B2B sector, managing web analytics at Triax Technologies, and developing web content strategies at Pitney Bowes that increased Marketing Qualified Leads. Chris's early career featured positions such as Online Services Manager at Mary Ann Liebert, Inc., and Producer at Champions Soccer Radio Network, along with a foundation in client management at SEOMatrix. Chris began a career in management with William Hill, focusing on customer experience and local marketing initiatives.