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Joe Lachiana is an experienced maintenance technician currently working at 7 NEWS, WHDH-TV since April 2024. Additionally, Joe operates as an Amazon Marketplace entrepreneur since January 2023, managing an online store that specializes in discontinued and hard-to-find items while enhancing product visibility through optimized listings. Joe has a background in freelance work focused on R&D for advertising methods tailored to Free Ad Supported Streaming TV, where a method of targeted ads via AWS MediaConvert called 'dynamic ad layering' was conceptualized. Prior roles include Sr Customer Support Engineer at EdgeCast Media, providing support for major broadcast media outlets, and similar positions at Verizon Media Platform and Volicon, where Joe played a key role in developing and supporting compliance platforms and media solutions. Joe holds a BSBA in Management Information Systems from the University of Massachusetts Lowell, earned between 1995 and 1999, and graduated from Andover High School in 1994.