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Annikah Good currently serves as Category Lead for Women's Fashion & Beauty at Whatnot since April 2024. Prior to this role, Annikah held several positions at Ruggable from December 2019 to March 2024, including Director of Marketing Strategy and Consumer Insights Manager, where a strong focus was on cross-functional consumer insights during a Bain & Company externship. Annikah began a professional career at Bain & Company as a Senior Associate Consultant and Associate Consultant from July 2017 to July 2020. Earlier experiences include leading campus tours for prospective students at UCLA Undergraduate Admissions and various internships in marketing and licensing. Annikah earned a Bachelor’s Degree in Business Economics from UCLA and is a graduate of Claremont High School.