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Former Vice President of Product at NewBay Software, Caelen was a key member of the executive management team that revolutionized the Mobile Operator market with social mobile web applications. During his tenure, NewBay launched 5 product lines, built their user base to over 10 million and were deployed in 4 Continents with the largest and most prestigious mobile network operators. Before joining NewBay Software, Caelen led the marketing of Baltimore Technologies' (London:BLM) flagship product, UniCERT. Caelen had complete responsibility for formulating and delivering marketing strategies targeted at geographic and vertical markets. During this period UniCERT's software revenue grew from under $1million to in excess of $40m. While at Baltimore Technologies, Caelen was also responsible for the product management of new product lines. He is an avid rock-climber, as clinging for dear life to the side of a mountain is a relaxing break from being on the board of WhatClinic.