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Peter Griffin is a seasoned professional with extensive experience in leadership and partnership roles across various organizations. At what3words, Peter serves as UK Director and Enterprise Director, contributing to the company's strategic direction. Previously, Peter held the position of VP Partnerships at Playstack and worked as Development Director EMEA and Head of Custom Games EMEA at Winning Moves. Additionally, Peter has served as a Trustee for Deen City Farm and as an Incubator Trainer and Mentor at the Branson Centre of Entrepreneurship South Africa, showcasing a commitment to mentorship and community development.