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The Engineering and Data Roles team at What If Media Group is responsible for developing and maintaining the technological infrastructure that powers the company's innovative performance marketing platform. This team focuses on creating robust backend systems, optimizing data processes, and extracting insights through advanced analytics, enabling the company to effectively reach consumers across various channels at critical moments. By leveraging cutting-edge technologies and data-driven strategies, they play a pivotal role in driving customer acquisition and enhancing the company's overall performance.