Haylie Michael is a seasoned digital marketing professional with extensive experience in social media management, web design, branding, SEO, keyword research, content creation, and internal communications. Currently serving as a Digital Marketing Executive at WGM Engineering Ltd since April 2022, Haylie is responsible for various marketing initiatives and event organization. Prior to this role, Haylie spent nearly a decade at Schuh, progressing from a Digital Marketing Assistant focused on PPC and SEO to various managerial positions, where key skills included team management, customer service excellence, and visual merchandising. Haylie holds a Master of Science in Digital Marketing from the University of Strathclyde and a degree in Fashion Business from Glasgow Caledonian University.