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Alexandra James is an experienced professional in product management and marketing, currently serving as Senior Manager - Propositions at Westpac since September 2024, with a focus on product, marketing, and sustainability. Prior to this role, Alexandra held various positions at Genesis, including Product Owner for Data Transformation, Digital, and Loyalty from August 2021 to September 2024, as well as Program Lead for Strategic Segmentation at Westpac in 2021. Alexandra's earlier experience includes roles as Product Manager and Marketing Manager at Genesis, Marketing and Communications Manager at KPMG New Zealand, and Marketing Communications Manager and Digital Marketing Manager at Cure Kids. Alexandra began a career in marketing at OCG Consulting Ltd and has a BA (Hons) in Geography from UCL, attained between 2003 and 2006.