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Stefan Zechner serves as the Global ASO & SEO Leader for Western Union, overseeing enhancements in Search Engine and App Store Search architecture and co-leading marketing technology implementations since June 2021. Prior experience includes roles such as Head of Global YouTube, Head of Digital Strategy & Client Development at Hackabu, and multiple positions at Noodles Agency focused on digital marketing strategies. With a foundational career at Western Union, Zechner advanced through various digital marketing and content management roles, contributing significantly to app, search, and content marketing across global markets. Education includes a Bachelor of Arts in Business with a focus on Entrepreneurship and Economics from FHWien University of Applied Sciences of WKW.