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Reda Bucaliene is an accomplished marketing professional with extensive experience in loyalty program management, portfolio strategy, and brand development across various sectors. Currently serving as Global Loyalty Program Lead at Western Union, Reda oversees customer retention initiatives in multiple markets, focusing on long-term growth strategies. Prior roles include overseeing marketing campaigns and product launches for Philip Morris in the Nordics and Poland, managing diverse teams, and driving B2C and B2B initiatives. Reda's early career includes brand management positions at Carlsberg Group and Tetra Pak, along with a foundation in pharmaceutical retail management. Educated with an MBA and a BBA, Reda demonstrates a strategic approach to marketing and business development.