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Sarah Armstrong currently serves as the Head of Partnerships at Western Bulldogs, a position held since March 2023. Previously, Sarah held the role of Account Director at DMC Sport from August 2021 to March 2023. At Tennis Australia, Sarah worked from July 2017 to August 2021, progressing through positions including National Field Implementation Manager and National Club Strategy Manager. Responsibilities included developing national strategies to enhance participation in tennis clubs across Australia. Earlier experience includes roles at Swimming Australia, Virgin Active, The Bridge Academy, Riverina Cardiology, and Camp Wingate*Kirkland, showcasing a diverse background in sports development, management, and community engagement. Sarah holds a Master of Business Administration from RMIT University and a dual Bachelor's degree from Charles Sturt University in Exercise Science and Business Studies.