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Dan Morrison has a diverse work history spanning several industries. Dan worked as the Vice President of Sales at the West Michigan Whitecaps from 2019 to the present. Prior to that, Dan was a Strategic Advisor at Arete Industries, a multi-million dollar company, from 2018 to 2021. In that role, they were responsible for developing and executing sales and marketing strategies for three different brands. From 2000 to 2018, Dan served as the Vice President of Sales & Marketing at Arete Industries. This position involved managing sales teams, third-party resellers, and e-commerce partners. In 2018, Dan briefly worked as an Enterprise Account Executive at Rubicon, where they introduced the company's brand and model to large companies in Michigan and Wisconsin. Before that, they held the position of Director of Sales at the West Michigan Whitecaps from 1994 to 2000, helping the team achieve various notable accomplishments in the field of family entertainment and sponsorships.

Dan Morrison studied Parks and Recreation Administration at Indiana University Bloomington. The duration of their bachelor's degree program is not specified.