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Heather is an avid fan of numbers and optimization. Whether she is helping clients boost website traffic, drive conversion, or maximizing damage during a D&D session, she loves calculations and metrics. With a background in research and analytics, as well as web design and development, she has a unique approach to crafting and executing a successful SEO strategy. She never considers a project “perfect”, and it is this competitive drive and perfectionist attitude that work to her advantage in digital marketing where the field is constantly changing and evolving.