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Alex Cook is an accomplished professional in integrated design and marketing with a wealth of experience spanning over two decades. Currently serving as General Manager - Americas and Managing Partner at WEPURPLE since August 2020, Alex previously co-founded and held the position of Managing Director at FILTR from January 2016 to August 2020. Prior to that, Alex was the Chief Executive Officer at Lightfoot Marketing Asia, specializing in client services in the Asia Pacific region. Alex's extensive background in marketing includes significant roles at Lightfoot Marketing Communications Ltd, where responsibilities included Client Services Director and Key Account Manager, overseeing a diverse portfolio of high-profile clients. Academic credentials include studies at the University of Nottingham and Bromsgrove School.