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Paul Savage has extensive experience in sales management within the UK retail sector, currently serving as Head of Sales for Wensleydale Creamery since October 2009. Prior to this role, Paul held the position of General Sales Manager at Thatchers Cider Company, where responsibilities included developing and implementing UK sales strategies and managing national accounts. Paul’s career also includes multiple roles in sales management at Anheuser-Busch Europe Ltd, ranging from National Account Controller to National Account Manager, alongside experience at Dairy Crest and Swizzels Matlow Ltd. Paul began in trade development at Courage Take Home Trade Ltd, establishing a strong foundation in sales training and strategy. Paul holds a Post Graduate CNAA Diploma in Business Administration with a specialization in Marketing and Operations from Edinburgh Napier University.