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Beate Knell serves as the Managing Director at Wendre Group and Wendre GmbH since May 2020, focusing on the DACH region. Prior to this role, Beate Knell was the owner and managing director at Geska Bettwarenfabrik GmbH from 2000 to May 2020, overseeing management, purchasing, and key account management. Beate Knell holds a Diplom-Betriebswirtin degree from DHBW Mannheim and has studied at The Manchester Metropolitan University.