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Helena Rolf is a Senior Product Manager at Welt, currently managing the customer loyalty program WELT Club and creating live brand experiences. Prior to this, Helena held various managerial positions at Axel Springer SE, including Brand Manager for COMPUTER BILD and Manager of Brand Partnerships for AUTO BILD | COMPUTER BILD | SPORT BILD. Helena also has experience in marketing and CRM, working for companies such as FOCKE & CO and netpadrino. Helena holds a Master of Science in Business Administration from the University of Bremen.