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Lauren Southers is an accomplished marketing operations manager with extensive experience at Welocalize since October 2012, currently serving as a Data Solutions Advisor. In previous roles, including Senior Manager of Marketing & Sales Operations and Manager of Global Marketing and Business Support, Lauren has led strategic initiatives to optimize marketing automation and enhance demand generation efforts. Responsibilities have included orchestrating demand generation strategies and conducting proactive market research to support business development. Lauren holds a Master of Arts in Business Consultancy and Entrepreneurship from the University of Chester and a Bachelor of Arts in Business Management from Liverpool John Moores University, along with a Tripple Star Ranger certification in System Administration from Trailhead by Salesforce.