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Fleur Twohig is an experienced executive with a robust background in financial services, currently serving as Executive Vice President and Head of Experience Optimization at Wells Fargo since March 2019. Fleur has held several senior leadership roles at Wells Fargo, including overseeing Branch Marketing Channel Strategy and Personalization & Experimentation within Consumer Data & Engagement Platforms, and leading the Innovation Group. Prior to Wells Fargo, Fleur served as Executive Vice President and Head of Relationship Strategies & Insights, where a multi-year initiative was led to enhance customer service and team member experience within wholesale operations. Earlier career roles included executive positions at Wachovia Corp and First Union National Bank, focusing on relationship management and strategic operations in global financial institutions. Fleur obtained a degree from UCL between 1993 and 1996.