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Bessie Mitskaris is an accomplished marketing professional with extensive experience in digital marketing and customer engagement across financial services. Currently serving as Vice President of Small Business Digital Marketing & Customer Experience at Wells Fargo, Bessie leads data-driven marketing strategies, achieving notable results such as an 11% year-over-year increase in online statement delivery and significant cost savings. Previous roles include Director of Customer Engagement & Loyalty Marketing at UniRush, where Bessie drove a 20% increase in member engagement, and Senior Product Manager at Charles Schwab & Co., where Bessie managed product launches. Bessie's earlier career includes key positions at Franklin Templeton Investments, Dreyfus, PaineWebber, and JP Morgan, showcasing a consistent track record of developing effective marketing programs and enhancing customer relationships. Bessie holds a BS in Psychology & Spanish Studies from Fordham University and an MBA in Marketing & International Business from Iona University.