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Santiago Ferrada Ph.D. brings extensive experience in leadership roles across various sectors, currently serving as Head of Spain at Wellhub since October 2018, where the focus is on transforming companies into wellness entities. Santiago has also held significant positions such as Regional Director for Chile, Argentina, and Peru at BESTSELLER, and Chief Operating Officer at Armada Retail Concept. With a strong background in sales, Santiago has effectively managed client sales as Country Lead for the Southern Cone and as Client Sales Manager in Chile. As an international speaker, lecturer, and Huffington Post blogger, Santiago promotes knowledge and insights gained from a distinguished academic background that includes a Ph.D. in Economy and Management, multiple master’s degrees, and bachelor's degrees in business and sports management from reputable institutions.